Description
A thoughtful Raksha Bandhan gift set that pairs the earthy fragrance of Itr Mitti with the handcrafted Rani Brass Rakhi.
With the scent of rain-soaked earth and a keepsake rakhi made to be treasured, this set feels personal, rooted and quietly elegant.
Itr - Mitti
- Packaging: Handwoven textile pouch and a textile-bound gift box
- Each box includes a small booklet that explains the story of Itr and the city of Kannauj
- Distilled and bottled in small batches in Kannauj, India
- Pure, without alcohol or other chemicals
- Limited nos. available as we bottle fresh itr in small batches
- Each bottle has pure 2.5g of Itr Mitti
- Dimensions Outer box 12.60 x 14.80 cms
- One brass Rakhi
- Intricate metal design
- High-quality brass, electroplated and lacquered for a brilliant shine
- Hand-braided cotton thread
- Made in India
Itr Mitti - The Scent of First Rain
The bottle of Itr Mitti that rests in your palm carries one of India’s most beloved fragrances, the scent of first rain on dry earth. Earthy, nostalgic, and deeply grounding, it is crafted from baked clay distilled onto sandalwood oil, creating a perfume that is quiet, intimate, and unmistakably Indian. Itr Mitti celebrates a centuries-old perfume-making tradition and honours the wisdom of Kannauj’s itr artisans, who transform humble Mitti into a fragrance layered with memory, monsoon, and belonging.
How To Apply
Open the ITR bottle and use the glass applicator to apply it to the inside of your wrists. Pat together both wrists. You can also swipe wrists on the sides of the neck or behind the earlobes.
Itr Mitti - Process
Itr Mitti is crafted in Kannauj, Uttar Pradesh, using the traditional hydro-distillation method. Baked clay is distilled with water and blended with pure sandalwood oil to capture the unmistakable aroma of the first rain on dry earth (petrichor). The fragrance is then allowed to mature, resulting in a soft, earthy, and nostalgic scent that beautifully reflects India's rich perfumery heritage.
Kannauj
For more than 400 years, the Indian city of Kannauj or classical Kanyakubja in Uttar Pradesh, has been home to expert craftspersons who have nurtured, developed and evolved the delicate art of distilling exotic, oil-based, concentrated scents called Itr (as it’s known in Kannauj) or attar. The romance with these lingering, potent fragrances, which began in ancient India, reached its height during the Mughal era and continues to pique the interest of a global audience today.
Perfume Capital
Kannauj, the little-known perfume capital of India, houses more than 200 distilleries, including traditional companies that span many generations. These coveted oils are exported to international perfume houses in America, Europe and the Middle East. The process of extracting essential oils from natural resources is laborious and requires extreme skill, patience, and passion. A typical day of a craftsperson working at a perfumery in Kannauj involves long, arduous hours spent at wood fires, stirring, distilling, testing and much more.
Instructions & Safety
- Keep the lid closed at all times
- Keep away from clothes as the natural Itr can cause stains.
- Keep away from children.
- Do not ingest and keep away from eyes.