The correct shade of pink for our Jaipur range

Posted on August 5, 2016

Jaipur, the pinkcity has always been an inspiration. It is difficult to capture in a Nikon the distinct “pink” that the city is bathed in. 

The challenge is in explaining the colour to your silk screen printer. We don’t work with Pantone cards, our printers only work with physical paper samples therefore all the more difficult to get the right shade. Since he is working with me for over a decade; he can anticipate my choices. He will start with shades close to it and then work his way to different variations in the colour.

The above is time-consuming and physically done with a steel spatula and different inks. This goes on till the time we get the perfect shade. More on the colour mixing process in a future post! 

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