{"product_id":"rakhi-gift-box-itr-mitti","title":"Rakhi Gift Box - Itr Mitti \u0026 Rakhi Rani","description":"\u003cdiv data-offset-key=\"bjk2r-0-0\" data-editor=\"19vkk\" data-block=\"true\" class=\"RichTextAlignment-center\"\u003e\n\u003cdiv class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"bjk2r-0-0\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-start=\"43\" data-end=\"419\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eA thoughtful Raksha Bandhan gift set that pairs the earthy fragrance of \u003cstrong data-start=\"115\" data-end=\"128\"\u003eItr Mitti\u003c\/strong\u003e with the handcrafted \u003cstrong data-start=\"150\" data-end=\"170\"\u003eRani Brass Rakhi\u003c\/strong\u003e.\u003cbr data-start=\"285\" data-end=\"288\"\u003eWith the scent of rain-soaked earth and a keepsake rakhi made to be treasured, this set feels personal, rooted and quietly elegant.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"bjk2r-0-0\"\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cb\u003eItr - Mitti\u003c\/b\u003e\u003cbr\u003e\u003cspan\u003e- Packaging: Handwoven textile pouch and a textile-bound gift box\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Each box includes a small booklet that explains the story of Itr and the city of Kannauj\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Distilled and bottled in small batches in Kannauj, India\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Pure, without alcohol or other chemicals\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Limited nos. available as we bottle fresh itr in small batches\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Each bottle has pure 2.5g of Itr Mitti\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e-  Dimensions Outer box 12.60 x 14.80 cms \u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cb\u003eRakhi\u003c\/b\u003e\u003cbr\u003e- One brass Rakhi\u003cbr\u003e- Intricate metal design\u003cbr\u003e- High-quality brass, electroplated and lacquered for a brilliant shine\u003cbr\u003e- Hand-braided cotton thread\u003c\/div\u003e\n\u003cdiv\u003e- Dimensions: 1.80 x 3.40 cms\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cem\u003e- \u003c\/em\u003eMade in India\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eItr Mitti - The Scent of First Rain\u003c\/span\u003e\u003cbr\u003e\u003c\/strong\u003eThe bottle of Itr Mitti that rests in your palm carries one of India’s most beloved fragrances, the scent of first rain on dry earth. Earthy, nostalgic, and deeply grounding, it is crafted from baked clay distilled onto sandalwood oil, creating a perfume that is quiet, intimate, and unmistakably Indian. Itr Mitti celebrates a centuries-old perfume-making tradition and honours the wisdom of Kannauj’s itr artisans, who transform humble Mitti into a fragrance layered with memory, monsoon, and belonging.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003cb\u003eHow To Apply\u003c\/b\u003e\u003cbr\u003e\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eOpen the ITR bottle and use the glass applicator to apply it to the inside of your wrists. Pat together both wrists. You can also swipe wrists on the sides of the neck or behind the earlobes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eItr Mitti - Process\u003c\/strong\u003e\u003cbr\u003eItr Mitti is crafted in Kannauj, Uttar Pradesh, using the traditional hydro-distillation method. Baked clay is distilled with water and blended with pure sandalwood oil to capture the unmistakable aroma of the first rain on dry earth (petrichor). The fragrance is then allowed to mature, resulting in a soft, earthy, and nostalgic scent that beautifully reflects India's rich perfumery heritage.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eKannauj\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eFor more than 400 years, the Indian city of Kannauj or classical Kanyakubja in Uttar Pradesh, has been home to expert craftspersons who have nurtured, developed and evolved the delicate art of distilling exotic, oil-based, concentrated scents called Itr (as it’s known in Kannauj) or attar. The romance with these lingering, potent fragrances, which began in ancient India, reached its height during the Mughal era and continues to pique the interest of a global audience today.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003ePerfume Capital\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eKannauj, the little-known perfume capital of India, houses more than 200 distilleries, including traditional companies that span many generations. These coveted oils are exported to international perfume houses in America, Europe and the Middle East. The process of extracting essential oils from natural resources is laborious and requires extreme skill, patience, and passion. A typical day of a craftsperson working at a perfumery in Kannauj involves long, arduous hours spent at wood fires, stirring, distilling, testing and much more.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eInstructions \u0026amp; Safety\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e- Keep the lid closed at all times\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Keep away from clothes as the natural Itr can cause stains.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Keep away from children.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Do not ingest and keep away from eyes.\u003c\/span\u003e\u003c\/p\u003e","brand":"Anand Prakash","offers":[{"title":"Default Title","offer_id":48948574814425,"sku":"RGBITR","price":3940.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0509\/6371\/0103\/files\/057A9781_d0dd8164-4f32-4015-a158-ea2df7137f17.jpg?v=1784010270","url":"https:\/\/anandprakash.com\/products\/rakhi-gift-box-itr-mitti","provider":"Anand Prakash","version":"1.0","type":"link"}