Anand Prakash

the artist

Anand Prakash, is a self-taught designer and an entrepreneur based in New Delhi, India. He creates visually appealing merchandise that is handcrafted from environmentally responsible and sustainable materials for a global audience. He primarily works with 100% recycled and wood-free handmade paper and this has been his medium of choice since the year 2000. Lately he has been experimenting with the various facets of brass metal too.His work has been featured in trend shows at Paperworld – Frankfurt (Germany) and The National Stationery Show in New York. He was runner-up at the Indian Young Design Entrepreneur Award in the year 2008.

He believes in the adage "What the mind can conceive and believe….it can achieve."

his work

Anand’z Creation started its journey 10 years ago with very little investment but a lot of hard work, belief, faith and tremendous passion.

His pieces of art are unique. The detailing that goes into each of his products is un-paralleled, his quality is impeccable and his innovativeness has brought him laurels from all corners of the world. The USP of his work is simplicity and the imaginative use of everyday materials. Every minute detail is taken seriously, his firm spends more time in sorting goods than making them as it involves multiple processes before each object is turned into a piece of art. He enjoys his work therefore he loves to partner with people who think alike. There is no dearth of work for the best. Passion and professionalism come before profitability. Every customer has to leave completely satisfied. He doesn’t view his work as a business, its a relationship where in he tries to deliver on the expectations of his clients.

He takes time to come up with award winning designs that can be handmade by his skilled team of craftsmen. It is easy to design one piece but difficult to produce them. This is where he scores over others. With patience and skill each masterpiece goes through a slew of processes and quality checks. Even though being individually handcrafted all his products have consistency in design and quality.

With multiple awards and accolades he has learnt his lesson on the field. He knows what it means for his clients to have products that become trend setters and heirlooms for years to come. His limited edition pieces are prized possessions of a few, they exude innovativeness and creative excellence never seen before. Brand loyalty is built over a period of time and once built it is very rewarding.

his studio

awards

Indian Young Design Entrepreneur Award – 2008

Awarded by The British Council (India), It included a travel grant to visit London.

London International Creative Competition – 2009