Posted by: Anand Prakash | July 14, 2009

Buy our products online now

Now you can buy our greeting cards online with safety and comfort from your home.

We have opened our online store at eBay. Products bought at the online store will be directly shipped to the address of your choice in India. Shipping is free!!!

(Deliveries within India only)

Your payments are secure and guaranteed by eBay.

To start with we have listed more than 100 designs and soon we will be adding more.

Buying online you get the following advantages:

· Free Shipping

· Tax Paid

· Comfort of buying it from home

· Security of your payments guaranteed by eBay.

· Return Policy – If you are not happy with your purchase.

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More than 100 designs to choose from!!

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If you are not able to click on the above then copy and paste this link in your browser.

http://stores.shop.ebay.in/Handmadepaper-Greeting-Cards

To read more about secure payments at eBay – click here

Please Note:(Deliveries within India only)

Posted by: Anand Prakash | July 9, 2009

Our First Paid Advertisement

After being covered by the media for all these years without paying anything this is Anand’z Creations first paid advertisement. We are starting with Time Out Delhi and later will move onto others. The best part is that along with our paid advertisement(Luxe collection), there was also coverage of our wall clock; made from rulers. It seems my work always gets the best coverage….a full page devoted to my wall clock.

In the same issue:

I pay and I get a quarter page advertisement (luxe collection).

My work (Wall clock with rulers) gets a full page for its uniqueness…..that too free.

That’s the irony folks.

 

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The wall clock was featured for its uniqueness and I did not pay anything for the coverage.

 

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This was a paid advertisement.

Posted by: Anand Prakash | June 25, 2009

What’s in a business card

Business cards are targeted advertising. Think about that!!. Targeted advertising hand delivered only to the prospects you choose.

You’ve got roughly seven square inches of prime-paper real estate on which to announce not just who you are and how to reach you, but what you do and how you do it.

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So what does your card say about you? Does it make a powerful and memorable statement about who you are? Is it a thoughtful extension of a well managed identity?

So make the most of your little rectangle.

(Some cards have been distorted to protect the privacy of our clients)

Posted by: Anand Prakash | June 17, 2009

What’s happening…..

I am finally back with all the news that’s happening at my end.

In May I went to London – Amsterdam on a grant from The British Council that I received for being runner-up at The Indian Young Design Entrepreneur Award. I also got a chance to visit and spend a few days with my mentor Milou Ket at her studio and residence in Amsterdam. I have come back with a lot of positive European influences which I am sure will reflect in my work.    

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My interaction with Milou Ket was a very important development in my life, I got to learn about International trends and styles and how they are launched, how companies work with style sheets, etc. I got a chance to visit the droog gallery – dry and a no-nonsense approach to design. I also learnt about the philosophy of “Hema” chain of stores; Milou started her career here. My stay in Amsterdam culminated with a visit to a modern dance ballet by the “Nederlands Dans Theater”

The fast paced development of new ranges, products and designs which I initiated last year is moving ahead in full steam. This years development is more aesthetic than last years. Lots of products that were under development last year were finally released into the market. At any given time we are developing numerous ranges and designs that will be released when I am finally satisfied with it. Some take years to be released.

The recession has hardly affected us but on the other hand it has been very beneficial to us. What it has done instead is brought to us a horde of manufacturers who at this point of time are without work. Anand’z Creation works like a family with its suppliers and manufacturers, we have our network of people across India who we provide with work the whole year round. In return we expect the best from them and the most important is the readiness to develop new designs as per our specifications. I am a hard task master and very difficult to please as the standards that I work with are very high and…… I am a Perfectionist.

Lots of companies across India today are benefitting from our research and development and that too without our knowledge. But piracy and copying is rampant across the world and I feel proud that companies and individuals are copying our products. The only solution is for us to be ahead with new designs and products.

I am also working on the new advertisement campaigns that will be released in a few magazines to start with and then to other mediums keeping our target audience in mind.

Another development in the pipeline is the launch of our online store for sales in India. I am working on the modalities of providing our loyal buyers with an opportunity to buy safely online and receive the goods without any extra charges like shipping, etc.

Posted by: Anand Prakash | June 16, 2009

“Earring” Greeting Card

A range of handmade cards with a set of earrings. The earrings can be eventually used by the person receiving the card.

A combination of a card and a gift.

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Posted by: Anand Prakash | June 16, 2009

Cow Dung Paper – Handmade Cards & Journals

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This paper is 100% recycled and handmade from cow dung and cotton rags. Cow dung is typically full of short to medium grained fibrous materials from the cows diet which when processed makes excellent paper. Naturally dried cow dung from cow shelters (also called “gaushalas”) is brought back to the village unit to make beautiful handmade paper.

GauShala, a Sanskrit word, means the sanctuary or the abode for old, sick, abandoned and stray cows, calves and oxen.

(In Sanskrit, Gau means cow, Shala means a sanctuary).

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Handmade Journals

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Handmade Cards

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Bookmarks

Posted by: Anand Prakash | June 16, 2009

New Signature Range Logo

This is my new super luxury brand logo. All pieces of art under this signature will be in limited editions. The quality will be impeccable and of the highest standard – a step ahead of what’s already there in Anand’z Creation. I hope to set a benchmark with our upcoming “Luxe” collection.

 

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This blog is now available on  www.anandprakash.com

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Posted by: Anand Prakash | June 15, 2009

The Crafts Report – Paper & Book Art, June 2009

 

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From Passion to Profession
Anand Prakash, New Delhi, India

I specialize in high-end creative products-all handcrafted from 100-percent recycled and wood-free handmade paper. Our products are environmentally responsible and sustainable. We offer museum-quality eco-friendliness that truly is an affordable luxury. Exhibitions at trade fairs have helped our products reach unexplored markets, and our unique pieces have been featured in trend shows across the world. Our manufacturing is based in India and we have authorized distributors in New york to represent our exclusive lines in the United States. Making a product is easy-marketing it to the right people at the right place is the difficult task. To grow from personally making individual pieces to a larger production requires a certain level of organization. It all depends on what level each craftsperson is doing it for. I turned my passion of papercraft into my profession.

http://craftsreport.com/articles/insight/151-crafts-insight-june-2009-paper-and-book-art.html

Posted by: Anand Prakash | June 3, 2009

Progressive Greetings Magazine – London,UK

Posted by: Anand Prakash | May 20, 2009

Off to London & Amsterdam…..Thanks to The British Council

Hi Everyone,

I am sorry I have not been posting regularly.

I am off to London & Amsterdam on a travel grant from The British Council.

There are lots of new things happening at Anand’z Creation…….I will keep you posted once I am back.

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